by Russ Dalbey

ROI, or “Return On Investment,” is a key financial measurement that correlates the cost of business expenditures to their actual value in the “real world.” Generally, ROI is expressed as a percentage, or the ratio of net benefits over costs. This is a common formula for Return On Investment:

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by Lou Castillo

Here’s another short tip in my success series. I have always said that marketing is the cornerstone of your business. If there is one place that you really want to place your best efforts, it’s in your marketing. But the question I hear most often from my students is, “How do I write great ad copy?”

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by Thomas Lucier

In this article, you’ll learn how to use inexpensive property search methods that don’t require your physical presence in order to be effective, but which allow you to be at the right place at the right time by:

1. Using the Internet.

2. Placing classified property wanted ads in daily newspapers.

3. Mailing letters to owners of vacant properties.

4. Obtaining insider information on properties that aren’t advertised from your
own spy network of paid informants, commonly known as bird-dogs.

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by Richard Roop

I recently ordered my 2002 calendar greeting cards. Each year I mail them around Christmas time to most everyone on my contact list with a brief personal note and my $100 bill business card. What’s great is people put them up and see them all year. Here’s what I had imprinted on the bottom of them:

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by Richard Roop

There are no magic bullets in marketing, but I have developed a system which comes pretty darn close. I reported in the last issue of this eLetter about my new postcard campaign. Here’s an update:

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by Lou Castillo

It is a lot of work getting your direct mail pieces out. What happens is that if you are trying to do everything yourself you finally get to a point that you don’t want to do it anymore. Mail houses are very inexpensive and here’s why. The United States Post Office offers a presort discount. If you will bundle the mail according

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by John Cash Locke

I used ‘U-Haul’ money to purchase a really great house ‘Subject To’. It was 4bd, 3ba, 3 car garage, 2 fireplaces, tile roof, 1/3 acre lot house and only one year new. I guess the buzzword is it was a ‘Pretty House’. However as with any house I only give the seller a small sum for their equity, then it is ‘Gorgeous’ to me forget about ‘Pretty’.

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by Gerhard Cronje

I have always been frustrated about the fact that I was spending thousands of dollars in marketing and getting poor leads. The “gurus” always make it sound so simple.

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by Peter Conti

You can make a profit from the deals you find, even when the deals aren’t a fit for your real estate business. Here are five tips to make sure you get paid for your time.

1. Sign Up the Deal!

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by Scott Rister

Did you just hear about the investor in your local RE club that closed on a deal netting them $15,000 and they didn’t even have to lay a hand on the property? Or what about the person that just bought that rental house on the same block for 30-50% less that what you paid for yours? Are you at the point of scratching your head and thinking they’re just lucky? Or probably that’s all they do and just don’t have a life outside of real estate….right?

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